IMAX, a global leader in cinema technology, has announced a major expansion of its partnership with Pathé Cinemas in Europe. This new agreement includes the installation of five new IMAX with Laser systems, four of which will be located in France. The partnership also extends to distribution, with IMAX and Pathé Live set to release three upcoming Pathé Live films across the IMAX network.
Thriving in the French Cinema Market
IMAX has been experiencing significant success in France, which is currently one of the company’s top 10 markets. In fact, it is on track to match its highest-grossing year ever at the French box office, achieved in 2019. This latest expansion with Pathé Cinemas further solidifies IMAX’s presence in the thriving French cinema market.
An Exciting Film Lineup
One of the highlights of this partnership is the release of the first-ever Filmed for IMAX classical ballet stage performance. Co-produced by Paris Opera and Pathé Live, this ballet performance of Swan Lake will be choreographed by Rudolf Nureyev and filmed with IMAX cameras. The film is expected to be released globally at the end of 2024, offering audiences a unique and immersive cinematic experience.
IMAX CEO Rich Gelfond expressed his enthusiasm for the new agreement, stating that it aligns with two key strategic priorities for IMAX. Firstly, it expands the company’s network in the French cinema market, where it has already achieved remarkable success. Secondly, it diversifies IMAX’s content portfolio by introducing new experiences to audiences. This partnership with Pathé Cinemas allows both companies to leverage their strengths and bring innovative cinematic experiences to moviegoers.
A Strong Alliance
The Chairman of Pathé Cinemas, Aurélien Bosc, also commented on the partnership, describing it as a significant milestone in their strategic alliance. Pathé Cinemas is one of IMAX’s premier global strategic partners, and this new agreement further strengthens their long-standing relationship. By expanding one of the most successful IMAX circuits in the world, Pathé Cinemas aims to continue providing their audiences with cutting-edge technology and immersive cinematic experiences.
As IMAX continues its rapid global growth, this expanded partnership with Pathé Cinemas in Europe solidifies its presence in the French cinema market. With the addition of new IMAX with Laser systems and the release of exciting films, both companies are poised to captivate audiences and push the boundaries of cinematic experiences. This collaboration showcases the commitment of IMAX and Pathé Cinemas to providing moviegoers with the best possible entertainment, leaving them awe-inspired and eager for more.
The growth of IMAX and Pathé Cinemas in Europe is a testament to their dedication to innovation and delivering extraordinary cinematic experiences. As they continue to expand their partnership and bring new technologies and films to audiences, both companies are shaping the future of cinema. The combination of IMAX’s cutting-edge technology and Pathé Cinemas’ commitment to excellence ensures that moviegoers will always have an unparalleled viewing experience.