The Rise of Metrograph Pictures: A New Era in Independent Film Distribution

Metrograph, the renowned two-screen arthouse located in Lower East Side, is set to revolutionize independent film distribution with the launch of its new label, Metrograph Pictures. In an industry rumored to be in dire need of fresh thinking and inventive distribution options, Metrograph aims to provide a platform for American independent, international, and documentary features. The company’s ambitious goal is to release 10 films each year, catering to the diverse interests and tastes of cinema lovers. At the helm of this groundbreaking venture is David Laub, an experienced distribution executive renowned for his passion for film and comprehensive understanding of the business.

Metrograph Pictures seeks to fill a void in the current film distribution landscape by introducing a broad range of films and filmmakers to audiences worldwide. While the label has primarily focused on restoring classic films, its expansion into theatrical releases marks a significant shift. By curating a diverse selection of finished films and supporting early-stage projects through financing, Metrograph Pictures aims to champion innovative storytelling and foster promising talent. With an emphasis on American independent, international, and documentary features, the label aims to captivate audiences with compelling narratives from across the globe.

Metrograph Pictures aspires to be a robust new presence in film distribution, challenging established norms and pushing the boundaries of conventional release strategies. The company’s partnership with David Laub, a distribution veteran with extensive experience at A24 and Oscilloscope Laboratories, brings a wealth of expertise to the table. Laub’s track record in acquisitions, marketing, publicity, and exhibition makes him the ideal candidate to lead this venture. His previous successes across a wide range of films, including critically acclaimed titles such as “Moonlight” and “Lady Bird,” demonstrate his ability to identify and champion extraordinary cinematic works.

Christian Grass, CEO of Metrograph, acknowledges the significance of collaboration in building Metrograph Pictures into a significant distribution label. By working closely with Laub, Grass aims to leverage his passion for film and exceptional filmmaker relationships to create a dynamic and thriving distribution platform. Grass’s strategic vision and Laub’s comprehensive knowledge of all aspects of the industry make for a formidable partnership. Together, they aim to reshape the distribution landscape and provide filmmakers with a platform that nurtures creativity and facilitates the success of their films.

Metrograph’s success as an arthouse theater and its foray into the streaming world with Metrograph At Home serve as a testament to the brand’s ability to captivate audiences. Inge de Leeuw, the programmer responsible for Metrograph’s remarkable box office numbers in 2023 and early 2024, has undoubtedly played a pivotal role in this success. By combining a curated selection of films with a unique cinematic experience, Metrograph has established itself as a go-to destination for film enthusiasts seeking exceptional quality and thought-provoking stories. With the launch of Metrograph Pictures, the company aims to extend its reach and influence beyond the theater walls.

David Laub brings a wealth of experience and success to Metrograph Pictures. His tenure at A24 and Oscilloscope Laboratories has seen him oversee the distribution of critically acclaimed films, such as “The Souvenir,” “Moonlight,” and “Uncut Gems.” Laub’s ability to cultivate fruitful relationships with filmmakers, coupled with his keen eye for emerging talent, positions him as a significant asset to Metrograph Pictures. With his guidance and expertise, the label is poised to become a hub for groundbreaking and compelling cinema.

Metrograph Pictures marks a new era in independent film distribution, challenging traditional norms and embracing innovation. With David Laub at the helm, the label is set to curate a remarkable selection of American independent, international, and documentary films. Metrograph’s commitment to providing a platform for diverse stories and promising talent ensures that audiences can expect a cinematic experience that transcends borders and captivates viewers. As Metrograph Pictures revolutionizes the distribution landscape, film lovers can look forward to an exciting future filled with visionary storytelling and untapped potential.

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