Amidst the glitz and glamour of Super Bowl 2024 commercials, Kanye West took a different approach with his own advertisement. Instead of shelling out millions of dollars for a glossy ad, the rapper filmed his commercial on his cell phone, resulting in a dark and grainy video. With a brand that is known for pushing boundaries, West’s unorthodox commercial sparked discussion and divided opinions on social media.
While some brands like Verizon reportedly spent a whopping $30 million for celebrity endorsements in their Super Bowl ads, Kanye West chose a budget-friendly route. In his self-produced commercial, he showcased his $850,000 custom titanium dentures while admitting that he “spent all the money on the commercial spot.” This decision meant that West’s brand didn’t allocate any additional funds for the production of the ad itself. Although his commercial may have been less glossy compared to others, he still managed to convey his main message.
Despite the lack of production value, Kanye West was determined to get his message across. He urged viewers to visit Yeezy.com, spelling out the website address in his video and indicating that it would be displayed at the bottom of the screen. By directing people to his website, West aimed to showcase his latest offerings and generate more traffic to his online store. Whether this strategy will be successful remains to be seen, but the rapper’s intentions were clear.
Within his commercial, Kanye West showcased his innovative Yeezy Pods shoes, which resemble socks and can be folded up. These shoes were priced at an affordable $20 on his website, in line with his new approach of offering bargain costs for his merchandise. Additionally, West’s website featured a “Wet” tank top, priced at $20, which his wife, Bianca Censori, was seen wearing in recent paparazzi pictures. Furthermore, the website boasted shirts promoting West’s latest album, “Vultures,” all priced reasonably. West’s commercial aimed to create awareness and generate sales for his unique and affordable products.
While Kanye West’s Super Bowl commercial may have adhered to a tight budget, his choice of attire for the event itself was far from modest. He donned a vintage 1996 Alexander McQueen crucifix mask, paying tribute to the legendary designer on the 14th anniversary of his death. The mask, combined with a black leather jacket, gloves, and coordinating pants, made for a standout outfit at the Super Bowl. This distinctive fashion choice showcased West’s inclination for the unconventional.
Divided Opinions
As with any controversial figure, opinions about Kanye West’s budget Super Bowl commercial were divided on social media. Some users questioned the rapper’s decision to spend millions on a commercial that could have been shared on social media for free. Others praised the simplicity and authenticity of the ad, considering it a stroke of genius. One thing is for certain: Kanye West always finds a way to stir up discussions and get people talking, whether positively or negatively.
Kanye West’s budget Super Bowl ad challenged the norms of extravagant commercials, opting for a low-budget, self-produced video instead. With his unique products, including the Yeezy Pods shoes and affordable shirts, West aimed to drive traffic to his website. Whether viewed as a financial gamble or a stroke of genius, his ad successfully sparked discussion on social media, proving that no matter the approach, Kanye West will always remain a controversial figure in the public eye.