Amazon’s Prime Video is currently in the process of conducting job consultations with employees in Europe, with reports indicating that less than 5% of staff are at risk of being laid off. This move comes after Vice President of Prime Video in EMEA, Barry Furlong, announced a restructure earlier this year that will impact operations in Europe, MENA, and Africa. The consultations are taking place across Prime Video’s European offices, and affected employees are expected to be informed today. It is estimated that the number of staff impacted could be in the double figures.
The layoffs are part of Prime Video’s international restructuring efforts, which aim to reduce costs by eliminating several hundred roles across the Amazon content organization. Furlong emphasized the need to prioritize resources on customer-centric initiatives and to reallocate resources towards areas that have the highest impact and potential for long-term success. This strategic shift reflects Amazon’s commitment to streamlining its operations and focusing on key priorities.
In January, Prime Video announced a wider restructure that involved consolidating its European operations into two distinct clusters: EU Established (EU5) and EU Emerging (EUX). This restructuring included redirecting investments towards emerging territories such as Benelux, CEE, and the Nordics, while reducing funding for Africa and MENA regions. The two European clusters are now overseen by Brigitte Ricou-Bellan and Ritchie Ordonez, respectively. Additionally, Prime Video will be appointing a Director of EU Content & Programme Strategy to lead a new strategic regional programming function.
Broader Industry Impact
Amazon’s restructuring efforts are part of a broader trend within the entertainment industry, as companies grapple with economic challenges and prioritize profitability over subscriber growth in the streaming sector. Amazon is not alone in making tough decisions, as other media companies like Paramount Global, Viaplay, ProSiebenSat.1, Channel 4, Snap, Meta, and Google have also implemented staff cuts for various reasons. This reflects a shifting landscape within the media and entertainment industry, as companies adapt to changing market dynamics and consumer preferences.
Amazon Prime Video’s layoffs and restructuring in Europe underscore the company’s commitment to operational efficiency and sustainable growth. By reevaluating its organizational structure and reallocating resources strategically, Prime Video aims to enhance its competitiveness in the global streaming market and deliver high-quality content to its customers. As the industry continues to evolve, it is essential for companies to adapt and innovate in order to thrive in an increasingly competitive landscape.