Neon, a prominent film distribution company, has made significant additions to its marketing and sales team. Joey Monteiro has been appointed as the Executive Vice President of International Marketing, bringing with him over 25 years of experience in the industry. Joining him is Ashley Hirsch, who will be taking on the role of Manager of International Sales and Marketing. These new hires highlight Neon’s commitment to expanding its global presence and strengthening its international sales strategies.
Monteiro’s impressive track record includes roles at Sierra-Affinity/eOne and Warner Brothers Pictures. During his time at Sierra-Affinity/eOne, he led successful marketing campaigns for acclaimed films such as “Drive,” “Whiplash,” and “I, Tonya.” His experience in handling international distribution and creative marketing will be instrumental in elevating Neon’s visibility on a global scale.
Ashley Hirsch, who also joins Neon from Sierra-Affinity/eOne, brings a wealth of knowledge in marketing and public relations. Working closely with Monteiro and Kristen Figeroid, she has played a key role in developing and executing marketing strategies for a diverse range of films. Her expertise will be invaluable in driving international sales for Neon’s upcoming projects.
Neon’s current lineup includes highly anticipated films such as “Presence” and “They Follow.” With the recent success of “Immaculate,” which broke records for the company’s highest-grossing opening weekend, Neon is poised for further growth in the industry. At the Cannes Film Festival, Neon is set to premiere “Anora” in competition, a new film from acclaimed director Sean Baker.
With the addition of Joey Monteiro and Ashley Hirsch to its team, Neon is well-positioned to expand its reach and make a lasting impact in the international film market. The expertise and passion that these executives bring to the table will undoubtedly play a crucial role in shaping Neon’s future success. As the company continues to grow and innovate, the industry can expect to see even more groundbreaking work from Neon in the years to come.