NEON’s latest release, Longlegs, has left everyone in the distribution world buzzing with excitement. The film has pulled in an astonishing $2.5M-$3M in previews, setting a new record for the specialty distributor. This impressive number far exceeds their previous best Thursday night preview performance with the film Immaculate last spring.
A Potential Blockbuster Opening
With the success of its previews, industry insiders are now speculating that Longlegs could have a blockbuster opening weekend. Estimates place the film’s potential opening revenue in the $10M-$15M range, with some even suggesting that it could outperform other big releases such as Fly Me to the Moon. The unique blend of horror and mystery in Longlegs has captivated audiences and left them eagerly anticipating its full release.
Longlegs follows the story of an FBI agent, played by Maika Monroe, as she delves into an unsolved serial killer case with occult connections. The film takes unexpected twists and turns as the agent uncovers startling evidence and discovers a personal link to the killer. With the added star power of Nicolas Cage in the cast, Longlegs promises to be a thrilling and captivating experience for viewers.
To build anticipation for the film, NEON has taken a unique approach to marketing Longlegs. By keeping Nicolas Cage out of all promotional materials and releasing cryptic clips leading up to the first trailer, the distributor has successfully piqued interest among potential viewers. In a daring move, NEON partnered with Alamo Drafthouse Brooklyn to offer a special screening for teenagers without parental supervision, complete with bloody nuns as chaperones.
Overall, the success of Longlegs’ previews and the creative marketing strategies employed by NEON have positioned the film as a must-see for horror and mystery fans alike. The buzz surrounding the movie is only expected to grow as its release date approaches, once again proving that a well-crafted story coupled with innovative marketing can lead to great success in the crowded film industry.