The buzz around the long-awaited sequel, Beetlejuice, Beetlejuice, is reaching new heights as it eyes a global opening of $145M. This opening is a significant achievement for Warner Bros. after a disappointing summer season that saw a string of flops. The last time a movie opened to over $100M in September was in 2017, making Beetlejuice, Beetlejuice’s potential success even more impressive.
One of the key factors contributing to the anticipation surrounding Beetlejuice, Beetlejuice, is its star-studded cast. In addition to the return of original cast members such as Winona Ryder and Catherine O’Hara, the sequel also features Wednesday megastar Jenna Ortega. This powerhouse cast has undoubtedly increased first choice and unaided awareness, particularly among female audiences.
While Beetlejuice, Beetlejuice is expected to perform well domestically, its international appeal is also evident. With a 75% international footprint and openings in markets such as Korea, Italy, Australia, Brazil, and Mexico, the sequel is poised to make a splash worldwide. However, challenges may arise in certain regions like Asia, where the lack of familiarity with the cult classic may hinder its success.
Warner Bros. has employed savvy marketing strategies to generate awareness and interest in Beetlejuice, Beetlejuice. From fan meet and greets in Mexico City to cast appearances at premieres in Venice and London, the studio has pulled out all the stops to build momentum leading up to the release. Additionally, the positive reviews from the Venice World Premiere have helped generate buzz and excitement among audiences.
Despite the high expectations surrounding Beetlejuice, Beetlejuice, it will face stiff competition from other releases such as The Front Room, an R-rated horror movie from A24. While Beetlejuice, Beetlejuice is projected to have a strong opening weekend, it remains to be seen how it will fare against other offerings in the market. However, with its nostalgic appeal and star power, the sequel is well-positioned to kick off a successful fall and holiday box office season.
The box office hype surrounding Beetlejuice, Beetlejuice is a testament to the enduring popularity of the original film and the excitement generated by the sequel. With a stellar cast, strong marketing efforts, and positive early reviews, the stage is set for Beetlejuice, Beetlejuice to make a significant impact at the box office. As audiences eagerly await its release, all eyes will be on how this long-awaited sequel performs in theaters around the world.