BritBox International has recently announced Diana Pessin as its Chief Marketing Officer. Pessin, who previously worked at Warner for nearly 20 years, brings a wealth of experience to the best-of-British streamer. Her impressive background includes being a key player in the launch of HBO Now and HBO Max. Since joining BritBox International in April 2023, Pessin has been instrumental in running successful campaigns on various shows such as Archie, Payback, Murder is Easy, and Time. Additionally, she played a significant role in securing a sponsorship deal with BAFTA. With her promotion to CMO, Pessin will now oversee all marketing efforts for BritBox International, including brand marketing, title campaigns, partner and growth marketing, as well as communications and publicity.
In addition to appointing Diana Pessin as CMO, BritBox International has also made significant deals for UK drama series. The streamer has acquired North American rights to The Inheritance, a popular drama series from Night Train Media, Lonesome Pine Productions, and Peer Pressure. The show, which was Channel 5’s top-rated series last year, features a talented cast including Robert James Collier, Gaynor Faye, Jemima Rooper, Larry Lamb, Kevin Whately, and Samantha Bond. The storyline follows three siblings who are left stunned after their father’s unexpected death, leading them on a perilous journey to uncover the truth behind his demise.
With the recent acquisition of The Inheritance and the appointment of Diana Pessin as CMO, BritBox International is poised for further growth and expansion. The streamer’s parent company, BBC Studios, acquired full ownership earlier this year, signaling a strategic move to strengthen its presence in the streaming market. Meanwhile, ITV has integrated the UK streamer BritBox into its streaming app, further solidifying its position in the industry. The streamer’s partnership with Paramount Global-owned Channel 5 to secure North American rights for The Inheritance demonstrates its commitment to offering quality content to viewers worldwide.
As BritBox International continues to make strides in the streaming industry, the future looks promising. Diana Pessin’s leadership as CMO and the acquisition of rights to The Inheritance are indicative of the streamer’s commitment to delivering engaging and diverse content to its audience. With a focus on brand marketing, creative campaigns, and strategic partnerships, BritBox International is well-positioned to capture a larger share of the global streaming market. As viewers increasingly turn to online platforms for entertainment, BritBox International is at the forefront of providing high-quality, British-centric content that appeals to a wide range of audiences.