In a strategic move to enhance its content strategy and extend its brand franchises, CBS Media Ventures has appointed Stacy Rader as the Senior Vice President of First-Run Development and Brand Extensions. This executive hire by CBS Media Ventures President Wendy McMahon demonstrates a commitment to revitalizing the company’s programming and creating new business opportunities.
Stacy Rader brings a wealth of experience and expertise to her role at CBS Media Ventures. As an experienced producer and development executive, Rader has a proven track record of creating compelling content and modernizing brands to meet audience expectations. Her appointment signals CBS Media Ventures’ intention to develop new shows and expand its existing successful franchises under Rader’s guidance.
Rader steps into the shoes of Elaine Bauer Brooks, who recently left her position as the Executive Vice President of Development and MultiPlatform Content at CBS Media Ventures. This change occurred as part of a corporate restructuring following the retirement of CBS Media Ventures President Steve LoCascio. Wendy McMahon’s leadership now encompasses CBS Media Ventures, and Rader’s appointment is a key move in shaping its future direction.
CBS Media Ventures remains committed to the first-run syndication business despite the industry undergoing significant contraction. The division, including CBS Media Ventures, aims to continue delivering gold-standard programming. Rader’s expertise and experience in the syndication space will be instrumental in developing new shows and extending the footprint of existing iconic franchises.
With over a decade of experience at Sony Pictures Television, Rader has proven her ability to drive success and innovation. She served as Executive Vice President and Head of Brand Partnerships for “The Good Dish,” a spinoff of “The Dr. Oz Show” that she co-created and developed. Rader also fulfilled roles as co-executive producer and Head of Brand Partnerships for the mothership program, “Dr. Oz.” Her diverse background in syndication and development positions her well to contribute to CBS Media Ventures’ goals.
Stacy Rader’s appointment as SVP of First-Run Development and Brand Extensions at CBS Media Ventures marks an exciting new chapter for the division. With her strong track record of creating compelling content and modernizing brands, Rader is well-positioned to develop new shows and expand the company’s current franchises. CBS Media Ventures’ commitment to delivering top-quality programming remains unwavering, and Rader’s expertise will be critical in realizing this vision. As she steps into her role, audiences can anticipate fresh and captivating content that pushes the boundaries of syndicated television. CBS Media Ventures is poised to make a significant impact in the industry under Rader’s leadership.