The long-awaited Warner Bros sequel, Beetlejuice Beetlejuice, seems to have high expectations with a projected outlook of $65M-$75M based on three-week tracking. However, it is suggested not to be surprised if the movie surpasses these expectations due to the strong momentum building in the box office.
Recent box office trends have shown that long-delayed sequels like Star Wars: The Force Awakens, Bad Boys for Life, and Top Gun: Maverick have great theatrical potential. While Beetlejuice Beetlejuice may not yet be compared to the likes of Star Wars or Top Gun 2, industry sources have indicated that the movie could exceed expectations.
The movie seems to have a strong appeal to women, particularly those over 25 years old. With Jenna Ortega as one of the stars, who previously contributed to the success of Scream VI, Beetlejuice Beetlejuice is positioned to attract a diverse audience.
Scheduled for release on a post Labor Day weekend, Beetlejuice Beetlejuice is tapping into a period that Warner Bros has successfully transformed into a hotbed for horror movies in recent years. With a Venice World Premiere on the horizon, the buzz around the film is anticipated to grow even stronger.
The original Beetlejuice movie, released in 1988, was a hit both at the box office and in the home entertainment market. The sequel, written by Miles Millar and Alfred Gough, features a mix of original cast members like Winona Ryder and Catherine O’Hara, along with new additions such as Willem Dafoe, Monica Bellucci, Danny DeVito, and Justin Theroux.
Overall, while the tracking data sets high expectations for Beetlejuice Beetlejuice, it is important to note that the actual performance of the movie may surpass these initial projections. With a mix of nostalgic appeal from the original film and a fresh cast for the sequel, the movie has the potential to capture the interest of a wide audience and become a box office success.