Imax has recently announced a strategic partnership with Muvi Cinemas, Saudi Arabia’s largest exhibitor, to introduce four new Imax With Laser locations in the country. These new locations will be situated in some of the most prominent commercial centers in Saudi Arabia, including two in Riyadh, the capital city, one in Jeddah’s Mall of Arabia, and the first Imax system in Dhahran. This collaboration aims to enhance the cinematic experience for moviegoers in the region.
The CEO of Muvi Cinemas, Adon Quinn, emphasized the significance of this partnership by expressing the commitment to providing exceptional cinematic experiences to their guests and maintaining their position as a market leader. The introduction of Imax’s advanced technology in these new locations signifies a step towards innovation and delivering top-tier entertainment options to audiences in Saudi Arabia.
Imax’s CEO highlighted the growth of the company’s presence in Saudi Arabia in recent years, emphasizing the untapped potential in the region. The country boasts a passionate moviegoing audience that has embraced a diverse range of films in Imax format. By partnering with Muvi Cinemas, a premier exhibitor, Imax aims to meet the increasing demand for immersive cinematic experiences and strengthen its position in the market.
Saudi Arabia has consistently ranked among Imax’s top 20 countries worldwide since the launch of commercial operations in 2019. The success of films like “Oppenheimer” and “Bad Boys: Ride or Die” in Imax format indicates the country’s appetite for a variety of content, including Hollywood releases and local language films from India and Japan. Imax’s 2025 global film slate will feature a record 14 “Filmed for IMAX” releases, showcasing the company’s commitment to enhancing the cinematic experience for audiences worldwide.
Imax currently operates 10 locations in Saudi Arabia, with plans to open an additional 22 locations in partnership with Muvi Cinemas. The company estimates the potential to open at least 50 locations in the country, highlighting the growing demand for premium cinematic experiences. With partnerships with leading exhibitors like Muvi Cinemas, Imax solidifies its position as a key player in the Saudi Arabian film market, offering audiences unparalleled movie-watching experiences.
Overall, the collaboration between Imax and Muvi Cinemas signifies a significant step towards expanding cinematic experiences in Saudi Arabia and meeting the evolving demands of moviegoers in the region. By leveraging advanced technology and strategic partnerships, both companies are poised to elevate the standard of entertainment offerings in the country and provide audiences with unforgettable movie-watching experiences.