As the film industry gears up for another exciting weekend, the buzz surrounding 20th Century Studios’ Kingdom of the Planet of the Apes is reaching a fever pitch. Industry experts are predicting an impressive opening weekend box office range of $54 million-$61 million. This forecast, courtesy of tracking service Quorum, showcases the overwhelming interest in this highly anticipated film.
One clear trend emerging from the pre-release buzz is the overwhelming male interest in Kingdom of the Planet of the Apes. Men constitute a significant portion of the target audience for this film, with anticipation levels surpassing recent blockbuster hits like Transformers: Rise of the Beasts and Mission: Impossible – Dead Reckoning Part One. The film’s appeal to male viewers is evident in the tracking data, with a substantial gap between male and female interest.
While Universal’s The Fall Guy and Warner Bros/Village Roadshow’s Furiosa are also vying for audience attention, Kingdom of the Planet of the Apes is undeniably leading the pack in terms of viewer interest. Despite the competition, the film’s extensive marketing campaign, including Super Bowl trailers and special screenings, has solidified its position as one of the most anticipated releases of the month.
Franchise Success
The Planet of the Apes franchise has a storied history of box office success, dating back to its revival in 2001. With an average opening U.S./Canada box office of $63 million across four films, the franchise has consistently delivered strong results. The 2011 release, Rise of the Planet of the Apes, particularly stands out for its impressive performance, opening to $54.8 million and grossing over $481.8 million worldwide.
Kingdom of the Planet of the Apes is poised to make a significant impact at the box office, drawing on the franchise’s rich history and dedicated fan base. As industry experts and fans alike eagerly await its release, all signs point to this film becoming the next blockbuster hit of the season.