Maxton Hall – The World Between Us has made history as Prime Video’s largest international launch. The series, which is a classic love story, follows Ruby Bell, a girl from humble beginnings who earns a scholarship to an elite college, and her romance with the wealthy heir, James Beaufort. The German-language production, filmed in Germany by UFA Fiction, has captured the hearts of viewers around the world.
With the overwhelming success of the first season, fans are eagerly awaiting the arrival of season two. The Head of Scripted TV at Amazon MGM Studios, Petra Hengge, recently revealed that there is a temptation to extend the second season beyond the initial six episodes. The series is based on Save Me, the first book in a trilogy by Mona Kasten, and the producers are committed to completing the story for the audience.
Initially, Maxton Hall was expected to be a local show. However, after the positive reception from international audiences, it quickly became a global priority title for Prime Video. The series was dubbed into 20 languages and subtitled for 40 territories, reaching viewers in countries such as the Philippines, Thailand, India, Japan, Brazil, Mexico, and Argentina. The show’s success has proven that there is a demand for female-driven romance programming on a global scale.
The approach to Maxton Hall was focused on providing viewers with escapism and entertainment. While the series may not be entirely realistic, it aims to be enjoyable and fun for the audience. The Prime Video executive highlighted the importance of creating content that elicits emotional responses from viewers, whether it be laughter, tears, or a sense of comfort.
In discussing the broader strategy for German originals on Prime Video, Hengge emphasized the importance of creating mainstream entertainment that resonates with a wide audience. Rather than focusing on dark and dystopian themes, the goal is to produce content that brings joy and comfort to viewers. By prioritizing emotional engagement and entertainment value, Prime Video aims to attract a diverse audience to its German-language productions.
Maxton Hall – The World Between Us has proven to be a global success story, captivating audiences with its heartfelt romance and engaging storyline. The series’s international popularity has solidified its place as a top-tier production for Prime Video, with fans eagerly anticipating the next installment. With a commitment to completing the story and a focus on creating entertainment that resonates with viewers worldwide, Maxton Hall continues to shine as a shining example of quality programming in the streaming landscape.