Meghan Markle’s latest project, American Riviera Orchard, has caused quite a stir in the world of jam sales. The Duchess of Sussex, at 42 years old, unveiled her new lifestyle brand on March 14, sending out the first products to a list of friends and influencers on Wednesday. The impact was immediate, with 50 jars of jam being shared online and catching the attention of many. This move directly affected the sales of Prince Charles’ own range of jams, as his strawberry jam quickly sold out on the Highgrove website just hours after Meghan’s products were showcased on social media.
The recipients of Meghan’s debut product included notable names like Tracy Robbins, a fashion designer, and Delfina Blaquier, the wife of polo player Nacho Figueras. The attention to detail in the packaging of the jam was unmistakable – the lid was covered in hessian fabric and tied with a cotton bow, while the label featured the American Riviera Orchard logo. Each jar was uniquely numbered from the batch of 50, showcasing Meghan’s personal touch. Tracy Robbins shared a stunning photo of her jar alongside vibrant yellow lemons, expressing her love for the jam and reluctance to share it with anyone. Similarly, Delfina Blaquier shared her enjoyment of the strawberry jam on white toast, praising its taste and tagging the brand’s Instagram page.
While Meghan has been tight-lipped about the specifics of her brand, a glimpse into the future comes from the trademark application filing. The potential products under the American Riviera Orchard umbrella range from digital and print cookbooks to tableware like cutlery, dinnerware, and decanters. The brand might also offer a variety of food items such as spreads, butters, and, of course, jams and jellies. The launch of American Riviera Orchard was accompanied by a teaser trailer, hinting at the elegance and style that customers can expect from Meghan’s new venture.
Royal expert Christine Ross commented on Meghan’s transition into entrepreneurship, noting that American Riviera Orchard is a natural progression for the Duchess of Sussex. Prior to her royal marriage, Meghan’s personal blog, The Tig, was gaining popularity for its relatable content and lifestyle insights. The closure of The Tig sparked a desire for Meghan’s down-to-earth approach to glamour and elegance, paving the way for American Riviera Orchard. The appeal of Meghan’s brands lies in their relatability and the belief that her followers can achieve a similar level of sophistication with her products.
Meghan Markle’s foray into the world of lifestyle brands with American Riviera Orchard has already made a significant impact on the market. With a keen eye for design, quality, and personal connection, Meghan has set the stage for a successful venture that promises to bring a touch of elegance to everyday living. The future looks bright for this dynamic entrepreneur as she continues to expand the American Riviera Orchard brand and delight customers with her unique offerings.