Netflix can breathe a sigh of relief as the chair of Ofcom, the UK media regulator, has stated that the streaming giant will not be required to remove films and TV shows from its platform to adhere to new streaming laws. Ofcom will be granted new powers under the Media Bill to oversee the content of streaming services and ensure they meet standards of impartiality and accuracy. Despite claims from Netflix and Disney+ that they would need to purge content to comply with the new regulations, Ofcom chair Michael Grade assured them that they have “no fears” about what lies ahead.
While Netflix has generally welcomed the regulation of streaming services, it has expressed concerns about the “nebulous” and potentially “onerous” rules pertaining to “due impartiality” outlined in the draft legislation. In May, Netflix provided evidence to a UK parliamentary committee, stating that it would have to continuously review and potentially remove content from its catalog to avoid breaching impartiality standards. Benjamin King, Netflix’s head of policy in the UK, also highlighted the potential negative impact of these rules on the availability of documentaries for British audiences.
Michael Grade, a prominent figure in the UK television industry, sought to dispel any anxieties about the impending regulation. He dismissed claims of content purging, stating that such arguments were attempts to “frighten the life out of everybody.” Grade emphasized that those who have never been subject to regulation naturally harbor fears when it is introduced, but assured Netflix and other streaming platforms that they “have no fears.” He acknowledged the lobbying against regulation but maintained that it would not be as dire as painted by opponents.
Contrary to the concerns raised, Netflix has expressed consistent support for the introduction of the Media Bill and the principle of Ofcom regulation for its service in the UK. A Netflix spokesperson reiterated this stance, emphasizing the company’s backing of the regulatory framework. However, Netflix has not been alone in raising concerns. Disney, another major player in the streaming industry, submitted a four-page letter to the UK Parliament’s Culture, Media, and Sport Committee in May, arguing against the need for blanket streaming regulation due to existing audience protection measures, such as age ratings, in place on Disney+.
The reassurances provided by Ofcom chair Michael Grade should alleviate the apprehensions of Netflix and other streaming platforms operating in the UK. While concerns were initially raised about the potential need to remove content to comply with new streaming laws, Grade’s statements indicate that this will not be the case. As the Media Bill extends Ofcom’s powers, it is essential that the regulatory body strikes a balance between ensuring impartiality and accuracy while preserving the diverse catalog of content available to British audiences. By addressing the concerns raised and fostering open dialogue with streaming platforms, Ofcom can ensure that the new regulations benefit both the industry and viewers alike.