Netflix recently announced its strategy to strengthen its Chinese-language content lineup, with a particular focus on Taiwan. Head of Chinese Language Content, Maya Huang, shared insights into the streamer’s approach to original content in Taiwan. One of the key highlights was the unveiling of the English-language teaser and release date for the upcoming series “Born for the Spotlight.”
“Born for the Spotlight” is a 12-episode series that will feature Taiwanese actresses Hsieh Ying-xuan and Cheryl Yang in leading roles. This marks the first time these two talented actresses will star alongside each other in a series. The show is set in the competitive world of showbiz, where the characters of Hsueh Ya-chi and Chou Fan, played by Hsieh and Yang respectively, navigate the challenges of friendship turning into rivalry.
The highly anticipated series “Born for the Spotlight” is set to have its world premiere in the On-Screen section at the upcoming Busan International Film Festival. Following its premiere, the series will be available for streaming on Netflix starting November 7. The show is written and directed by Yen Yi-wen, known for “The Making of an Ordinary Woman,” and produced by Olive Ting of “Oh No! Here Comes Trouble.”
Netflix’s Huang emphasized the importance of creating content that resonates with the local Taiwanese audience. She mentioned that the streamer is prioritizing stories that connect with viewers in Taiwan and the APAC region. Huang highlighted upcoming titles like “The Resurrected” and “Forget You Not” as examples of content tailored for the Chinese-speaking audience.
In line with its strategy, Netflix is investing in local talent and partnerships to elevate the quality of its productions. Huang spoke about the Netflix Fund for Creative Equity initiative, developed in collaboration with the Taiwan Creative Content Agency (TAICCA). By working closely with local talent, Netflix aims to enhance storytelling, production quality, and industry best practices in Taiwan.
Huang pointed to the success of Netflix series like “Copycat Killer” as a testament to the team’s vision. She highlighted how Taiwanese creators were able to adapt a Japanese novel into a compelling and relatable story for local audiences, which also gained popularity internationally. Huang praised Taiwanese creators for their understanding of genres and universal themes that appeal to global viewers.
Netflix’s commitment to expanding its Chinese-language content slate with a focus on Taiwan reflects the streamer’s dedication to creating diverse and engaging stories for audiences worldwide. Through strategic partnerships, investments in local talent, and a keen understanding of audience preferences, Netflix continues to set the bar high for original content in the Chinese-speaking market.