Rob Westerling, a well-known figure in the cinema industry, has made a surprising career move by deciding to return to Harkins as its VP of Content & Programming in Scottsdale, AZ. This decision comes shortly after Westerling was named Regal Cinemas SVP of U.S. Content, a position he held for only two weeks before having second thoughts.
Mike Bowers, president and CEO of Harkins Theatres, expressed his excitement over Westerling’s return, emphasizing that it is a testament to the company’s incredible culture and industry-leading work in creating the Ultimate Moviegoing Experience. Westerling is known for his skills and expertise in the industry, particularly among studio distribution bosses.
The quick turnaround in Westerling’s career trajectory sheds light on the current situation at Regal Cinemas. Speculation following the company’s emergence from bankruptcy suggests that the No. 2 circuit might be at risk of relapsing back into financial distress. With its parent company Cineworld considering selling off its UK cinemas, the future looks uncertain for Regal.
With 23 years of experience in the industry, including 21 years with Regal, Westerling has a strong background in theatre operations and content programming. He started his career at West Town Mall in Knoxville, TN, in 2001, before transitioning to the theatre support office in 2005. Over the years, he climbed the ranks of the film team, eventually becoming Head of Film in 2018.
A Personal Decision
In response to Westerling’s sudden departure, a Regal representative issued a statement expressing appreciation for his candid communication about his personal decision. While the company was looking forward to his return, they respect his choice to step down from the role before fully establishing himself.
Rob Westerling’s return to Harkins as VP of Content & Programming marks a significant shift in his career trajectory. The decision reflects both his personal considerations and the challenges facing the cinema industry, particularly in light of Regal’s uncertain future. Only time will tell how this move will impact both Harkins and Regal in the long run.