In an exciting move for the European film landscape, five prominent production companies have united to form Swiss Studios AG, a venture poised to elevate the Swiss film industry on an international scale. Comprising key players such as Elite Filmproduktion, Praesens-Film Production, Contrast Series, Bavaria Fiction, and Kinescope Film GmbH, this collaboration draws upon a wealth of expertise from both Switzerland and Germany. The appointment of Malte Probst, an experienced European executive, as the CEO emphasizes the ambition and forward-thinking mindset driving this new initiative.
Based in Zurich, Swiss Studios AG aims to become a cornerstone of innovative content creation, focusing on high-quality films, documentaries, television series, and more. The firm’s mission highlights a commitment to generating compelling media that resonates with both Swiss and international audiences. Probst articulated the organization’s aim, stating it is an opportunity to foster creativity within the Swiss cultural landscape while simultaneously integrating resources to compete globally.
One of the catalysts for this collaboration is the fresh legislation known as the ‘Lex Netflix’. This law compels streaming giants like Netflix, Prime Video, and Disney+ to invest a minimum of 4% of their local revenue back into Swiss film and television. Such regulatory changes present a unique opportunity for Swiss Studios AG to capitalize on newfound funding avenues and push the boundaries of content production. Probst’s remarks reflect a sense of urgency to embrace these changes and effectively mobilize resources in a strategic manner that benefits local creators.
Swiss Studios has also laid out an ambitious plan to provide an extensive range of services—including development, production, distribution, and marketing. This holistic approach ensures that all aspects of media project management are streamlined, from initial concept to final release. The organization envisions itself as a centralized hub for Swiss filmmaking, blending the collective expertise of its shareholder companies to foster a cohesive creative environment.
Furthermore, board member Corinne Rossi’s insights underscore the importance of inspiring both national and international audiences. By integrating technological advancements alongside creative initiatives, Swiss Studios AG intends to generate content that is not only culturally resonant but also aligns with evolving viewer preferences across various platforms.
With the formation of Swiss Studios AG, there is a palpable excitement surrounding the potential for innovation within the Swiss film industry. By harnessing the collaborative strengths of its founding members and capitalizing on legislative support, this new entity could significantly impact the future of media in Switzerland. As it sets its sights on both local and international stages, Swiss Studios AG embodies a new chapter for storytelling—one that promises to push creative boundaries while celebrating the rich cultural tapestry of Switzerland. The film community and viewers alike will be watching closely as this venture unfolds in the coming months and years.
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