The upcoming sequel to the 1996 action film “Twisters,” starring Glen Powell and Daisy Edgar Jones, is generating significant buzz in the industry. According to tracking data, the movie is expected to have a strong opening weekend with estimates ranging from $45M to $50M. Although these figures may vary due to factors like walk-up business and weather conditions, distributor sources have always viewed “Twisters” as a potential hit for the summer season.
Analysis from tracking service Quorum reveals that men under 35 form the primary demographic interested in watching “Twisters” in theaters, closely followed by women over 35. While younger women represent the lowest quadrant in terms of interest, overall tracking suggests that the film has broad appeal across different age groups. This three-quadrant strength bodes well for the movie’s box office performance.
“Twisters” is helmed by director Lee Isaac Chung and written by Mark L. Smith. The original movie, released in 1996 and directed by Jan de Bont, was penned by Michael Crichton and Anne-Marie Martin. The success of the first film, which grossed $241.7M domestically, coupled with the talented team behind the sequel, has raised expectations for the new installment.
In today’s digital age, social media plays a crucial role in gauging audience interest and determining a film’s long-term success. “Twisters” generated significant buzz following its trailer release, attracting over 29 million views on various platforms. This impressive viewership, especially coming out of the Super Bowl, indicates a strong desire among audiences to see the film on the big screen.
While “Twisters” is expected to perform well at the box office, it faces stiff competition from other summer releases. Universal’s “Despicable Me 4,” part of the popular Illumination franchise, is projected to gross over $100M during the Independence Day holiday. The crowded summer lineup may impact “Twisters'” overall box office performance, but the film’s unique premise and loyal fan base could help it stand out among the competition.
The sequel to “Twisters” has the potential to be a summer blockbuster, building on the success of its predecessor and attracting a diverse audience demographic. With a strong marketing campaign, positive early tracking numbers, and an engaging storyline, “Twisters” could very well become one of the season’s standout hits.
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