In the ever-evolving world of media productions, Neom has emerged as a powerful player, boasting an impressive track record in just four years. With a focus on offering a seamless experience, this state media hub in Saudi Arabia has become a go-to destination for local, regional, Bollywood, and international film and television projects. Wayne Borg, the Head of Media Industries at Neom, takes pride in the company’s ability to “make things happen” and has witnessed the growth and success of the hub firsthand.
A Visionary Approach
Moving away from the hindrances of bureaucracy, Neom aims to provide a red carpet experience for productions, eliminating unnecessary red tape. By doing so, Borg and his team have gained the trust and belief of industry professionals, leading to an influx of projects. The hub has already attracted attention from acclaimed directors like Simon West and Terry George, who are set to shoot their upcoming films, “Anatara” and “Riverman,” respectively, at Neom. Additionally, the hub has partnered with Telfaz11 Studios for a nine-picture deal, solidifying its position as an exciting destination for production companies.
Neom made a bold entrance onto the scene with its initial projects. One notable film was Rupert Wyatt’s $140 million epic, “Desert Warrior,” which featured esteemed actors Anthony Mackie and Ben Kingsley. The hub also served as the location for “Dunki,” an upcoming Bollywood title starring the legendary Shah Rukh Khan, further cementing its global appeal. In addition, Neom proudly holds the record for producing the region’s biggest-budgeted television series, “Rise of the Witches,” a ten-part extravaganza that captivated audiences.
Challenges and Triumphs
Every production at Neom presents unique challenges, but the hub’s team thrives in overcoming them. Borg recalls the ambitious nature of their first project, “Desert Warrior,” which involved a five-month shoot with hundreds of people on set daily. Despite logistical hurdles, the team’s determination and industry expertise allowed them to successfully deliver on their vision. Neom’s mantra of “making it happen” is exemplified through these accomplishments, and Borg credits the hub’s fantastic team for their unwavering dedication to the industry.
While Neom’s success story continues to unfold, Borg emphasizes that the hub is only at the beginning stages of its journey. With a focus on fostering innovation and embracing cutting-edge content, Neom has the potential to propel Telfaz11 Studios and other partners to new heights of success. As the hub’s reputation grows, the allure of Neom for film and television productions worldwide is set to skyrocket.
Neom’s rise as a premier hub for film and television productions in Saudi Arabia is a testament to the commitment and ingenuity of Wayne Borg and his team. By fostering a supportive environment that puts productions first and streamlines processes, Neom has gained the trust and accolades of industry professionals. As the hub continues to make strides in the industry, it will undoubtedly carve out a prominent place on the global entertainment map, captivating audiences with its creativity and unwavering dedication to making dreams a reality.