Recently, entrepreneur Michael Kassan hosted a lavish cocktail party in the South of France to introduce his new firm, 3C Ventures. The event took place at the Champagne Bar at the prestigious Hotel du Cap in Antibes, France, which added a touch of glamour to the occasion.
However, it’s worth mentioning that Kassan is currently involved in a legal dispute following his departure from Medialink, the company he founded. The conflict is with the new owner, United Talent Agency, and has been a thorn in his side for some time now. It’s a situation that has undoubtedly added a layer of complexity to his entrepreneurial journey.
Despite the legal challenges, Kassan remains optimistic and focused on the future. At the party, he expressed his deep connection to Cannes and the significance of the event in his career. He highlighted how he played a crucial role in reshaping the conference and emphasized his excitement about introducing something new with 3C Ventures.
3C Ventures is not just another consultancy firm; it’s a “higher level” version of Kassan’s prior firm, with a strong focus on helping brands navigate the complex media landscape. The company’s name derives from the three issues starting with the letter C that Kassan aims to address: Consulting, convening, and co-investing. This unique approach sets 3C Ventures apart in the industry.
Despite being in its early stages, 3C Ventures has already attracted 10 clients and has a growing waitlist. This early success indicates a positive trajectory for Kassan’s new venture and reinforces his reputation as a skilled entrepreneur with a keen eye for innovation.
The launch of 3C Ventures marks a significant milestone in Michael Kassan’s career. Despite facing legal challenges and uncertainties, he remains steadfast in his vision and determination to make a mark in the competitive world of media and consultancy. With his unique approach and unwavering commitment to success, 3C Ventures is poised to become a prominent player in the industry.