Sony/Wayfarer Studios’ It Ends with Us has proven to be a breakout success, reaching the $100M mark at the domestic box office in just its 11th day of release. This anomaly romance drama, based on a Colleen Hoover novel, has captivated audiences with its portrayal of a young woman’s struggle with domestic abuse.
While It Ends with Us may not be Blake Lively’s highest-grossing live-action movie domestically, it is well on its way to surpassing her top moneymaker, 2011’s Green Lantern. For director Justin Baldoni, this film represents a career milestone as it becomes his top-grossing movie to date. The movie continues to perform strongly, making $2.8M on a single Monday and bringing its total gross to $100.4M. The global earnings for the film stand at an impressive $180M.
The Power of Female-Driven Stories
According to Sony Pictures Co-Head of Global Theatrical Marketing, Danielle Misher, the success of It Ends with Us is a testament to the power of female-driven narratives and original storytelling at the box office. The film’s marketing campaign, which celebrated female agency and triumph, played a crucial role in attracting audiences and generating buzz.
Competing in the Box Office
Despite facing competition from other major releases, such as 20th Century Studios’ Alien: Romulus and Disney/Marvel Studios’ Deadpool & Wolverine, It Ends with Us has managed to hold its own. Alien: Romulus claimed the top spot on its opening weekend, while Deadpool & Wolverine continues to build its impressive box office tally. However, the endgame domestic gross for the latter is predicted to fall between $625M and $650M.
As of now, Disney’s Inside Out 2 holds the title of the top-grossing movie of 2024 in the United States, with earnings of $642.9M. The success of films like It Ends with Us demonstrates the audience’s appetite for authentic and compelling storytelling that resonates with diverse demographics. This milestone serves as a reminder of the enduring power of cinema to entertain, inspire, and provoke thought.
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