The annual CinemaCon event is back, and it promises a vibrant showcase for the film industry as it emerges from the shadows of recent challenges. With the box office rebounding following industry-wide strikes and the lingering effects of the COVID-19 pandemic, studios are eager to present their upcoming projects and renew the excitement surrounding theatrical releases. Taking place from March 31 to April 3 at the Colosseum of Caesars Palace, this year’s gathering marks a critical moment for exhibitors and studios alike as they come together to celebrate the shared love for cinema.
A standout feature of this year’s event is the participation of Amazon MGM Studios, a first since their merger. Traditionally, MGM has participated in CinemaCon, but this year will see the studio take center stage alongside Amazon, signaling a new chapter in their collaborative efforts. In the past, Amazon Studios would typically engage in more subdued presentations, often relegating their appearances to casual lunches. However, this year’s inclusion as a full participant highlights Amazon’s commitment to the theater-going experience. It’s important to recognize that Amazon MGM Studios stands out as the only streaming service to engage directly at CinemaCon, positioning itself as a leader in the evolving landscape of movie distribution.
The Return of Major Studios
CinemaCon 2023 promises a robust lineup featuring heavyweights like Warner Bros, Paramount Pictures, Universal Pictures, and more. Last year saw some major players absent, with Sony notably opting out. This year, however, the excitement is palpable as these studios are set to unveil their latest projects, offer sneak peeks, and bring along star-studded talent to engage with the audience. This invigorated participation underscores the enduring appeal of the cinema experience, reaffirming the belief that films showcased in theaters tend to achieve greater success, both critically and commercially.
National Association of Theatre Owners (NATO) President and CEO Michael O’Leary expressed enthusiasm for the collaboration with studios. He remarked on the importance of this unity in showcasing how cinematic storytelling thrives in a theatrical environment. His assertion that audiences yearn for the “magic” of the big screen reflects a shared understanding among industry stakeholders of cinema’s cultural and economic significance. It’s a sentiment echoed by CinemaCon Managing Director Mitch Neuhauser, who emphasized gratitude for the support from all parties involved, reiterating the collective mission to elevate theatrical exhibition.
As CinemaCon prepares to showcase a vibrant mix of talent and innovation, it stands as a testament to the resilience of the film industry. The unprecedented participation of Amazon MGM Studios coupled with the return of other major studios indicates a rejuvenated commitment to theatrical releases. With studios recognizing that the future of cinema relies heavily on engaging audiences in theaters, CinemaCon will serve as a vital platform for collaboration and creativity in film. The excitement surrounding the event not only celebrates upcoming releases but also reflects the hopeful outlook for the return of moviegoers to theaters—an essential part of the cinematic experience.